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Hi! I’m AARON LY


I’m a story-driven director and editor/cinematographer based in Auckland/Tāmaki Makaurau, creating engaging, emotionally resonant content across film, digital, and commercial worlds.

Known for a thoughtful, collaborative approach, bringing a clever, understated, and lightly absurd wit to every project, I work closely with artists and teams to build trust and creative ease, helping ideas land with clarity, humour, and heart.

With a decade of award-winning experience spanning short films, documentaries, comedy, music videos, and branded content, I bring narrative craft, versatility, and full-spectrum video skills—from concept and scripting to directing, cinematography, lighting, motion graphics, and editing.

At my core, I love collaborating with great people and bringing purpose, humour, and humanity to every story.

Think of me as an extension of your team—let’s chat about how I can bring your next project to life.

Cinematic commercial and digital content driven by emotion, story, and purpose.

select projects

Stories that lead, edits that land, ideas that stick.

Services

  • CREATIVE DIRECTION

  • CINEMATOGRAPHY & CAMERA OPERATION

  • VIDEO EDITING & MOTION GFX

selected brand work

Lead director and video editor across campaigns for notable brands:

Get in touch.

It all begins with an idea.