The Big Release TVC

Client: The Edge/Mediaworks

The campaign sees Dom Harvey posing as Deadpool, Megan Annear resembling a Star Wars space princess and Clint Randell representing 50 Shades of Grey—or '50 Shades of Randell' in this case.

We aimed to capture the attention of the audience by breaking the mold of traditional radio show marketing.

The result is “something that would spark a conversation or make you laugh just like Dom, Meg and Randell's breakfast show”, Ryan Rathbone, The Edge Content director.

  • Director | DOP | Editor | Colorist - Aaron Ly

    Script | Voiceover - Richard Culph

    Group Marketing Manager - Lee Gilmour

    The Edge Brand Manager - Lucy Hills

    Lighting - Chris Ruane

    Location Sound Recordist - Kaveh Sharifian

    Post Audio Engineer - Grant Brodie

    VFX and Motion Graphics Designer - Rodney Quach

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